Apple to introduce "AppStore for Businesses"

Submitted by Jeff Antram on Thu, 07/14/2011 - 09:48

Apple announced yesterday that they are making it easier for App publishers to get their apps into the hands of business customers.

The new Volume Purchase Program (VPP) allows a business to set up an account and purchase apps in bulk using a corporate payment card. Business buyers receive codes back (similar to iTunes promo codes) for distribution and redemption by their employees.

This avoids the situation whereby individual employees after purchasing business apps with their own credit card then struggle to claim back the cost through their expenses.

This route can also be used to distribute custom versions of apps. Rather than publishing to the app store developers will be able to publish a version of an app accessible to a particular VPP account (business customer).

The minimum price for VPP apps is $9.99

More information here :- http://www.apple.com/business/vpp/